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Which
strategic communications programs can help my organization?
Rosswood Communications specializes in finding the most
cost-effective mix of public relations programs and services to reach
your goals.
Article Placement
Placing feature articles in target trade or consumer publications results
in prestige for the author, recognition for the company, and inquiries
from potential customers. Articles on recent trends and technologies in
your industry have far more credibility than a sponsored advertisement.
We develop ideas for interesting articles, assist with the writing, and
contact editors to secure publication.
Awards
Bestowed every year by a wide range of government, media, trade industry
and non-profit organizations, awards distinguish your company from its
peers and provide ample follow up promotional opportunities. We identify
the key awards in the relevant industries and submit applications that
win awards.
Company Backgrounder
Like a resume for your company, this document highlights important background
information such as your company's mission, products, milestones, channel,
customers, as well as biographies of key management. We write crisp backgrounders
that leave the most favorable impression of your company.
E-zines
One of the most proven ways to attract new business is to gain status
as an expert in your field. An email newsletter or "e-zine"
educates your clients and prospects on topics that are important to them.
E-zines are an ideal method to build credibility for your firm while capturing
the email address of potential customers. We create e-zines that get the
attention of potential customers and keep clients informed.
Press Releases
These brief documents communicate new products, customer successes, and
other news about your company. Traditionally used solely as a vehicle
to garner press coverage, customers frequently read releases on the Web
when researching a company. We write concise press releases that effectively
deliver the intended message, and pitch the media to ensure placement.
Speaker Placement
Putting your senior executives in front of target audiences at conferences,
professional association meetings and other industry events provides a
forum to convey your company's vision and enhance its market stature.
We can research events in your target market, develop winning speaker
bios and topic abstracts, secure speaking engagements and coach you through
the presentation.
Success Stories
Testimonials from customers who use your product or service in the real
world, success stories are probably the most powerful marketing documents
you can create because they allow customers to speak for you. Success
stories can be made available to prospects on your Web site, in literature
kits or at trade shows. We develop convincing success stories that need
to get told.
Research
Thorough research is the foundation of good marketing. We provide accurate,
diligent inquiries on relevant topics such as trend analysis, media audits,
competitive analysis and events research.
Web Content
Your Web site needs to be updated regularly to keep it fresh and reflect
the latest developments at your company. We write text for new Web pages
that is concise, informative and easy to scan.
Related Sites:
The
Top 10 Reasons to Throw Your (Bad) Press Release in the Trash
10 Tips on Writing
a Success Story
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